Magners Original Irish Cider

Review of Magners Original Irish Cider.  Its my first time trying it oddly enough (I had never got around to it).

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Cider:  Original Irish Cider
Cidery:  Magners (C&C Group)
Cidery Location:  County Tipperary in Ireland
ABV:  4.5%
How Supplied:  four pack of 12oz bottles
Style:  commercial Irish cider

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Availability:  wide release (over 50 countries)

Description:  We love making cider, but we reckon there’s only one way to do it properly. That’s why we’re still taking inspiration from the historic methods we used when we started making cider back in 1935. That’s part of the Magners taste.  So in this way we use 17 varieties of apples, waiting until they drop before pressing and filtering them in the traditional way.  We take time to ferment the cider and even more time to let it mature, up to 2 years in fact, tasting it along the way.  Sure, there are faster ways of making cider, but then it wouldn’t be Magners.

Price:  ~ $1.50 / single bottle
Where Bought:  Total Wine
Where Drank:  home
How Found:  Browsing.  I realized I had never tried Magners, which is often one of the first ciders people try.

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First Impression:  Fake orange amber hue.  Nearly still.  Smells of apple juice and a fake chemical scent.

Tasting Notes:  Semi-sweet to semi-dry.  Medium bodied.  Low tartness and acidity.  Hints of bitterness and tannins.  No sourness or funk.  The notes didn’t go too beyond apple, with a touch of caramel.  Quick finish.  Moderate to high apple flavor.  High sessionability.  Low flavor intensity.  Low complexity.

My Opinion:  It was what I was expecting…simple and fake tasting.  It was drier than I was expecting, but that is more typical for European ciders (vs. American commercial ciders).

Most Similar to:  Other commercial ciders, although this had a bit of English cider twist with the hints of bitterness and tannins.

Closing Notes:   Now I can finally say I’ve tried Magners.  I don’t really get why this sells so well, but I guess its easy to drink.

Have you tried Magners?  What did you think?