Anyday Rosé

Review of Anyday Rosé, 85% hopped cider with 15% rosé wine.  It is my first time trying this.

Cider:  Anyday Rosé
Cidery:  Anyday Brands
Cidery Location:  based in New York, but production is in Paso Robles CA
ABV:  6.9%
How Supplied:  four pack of 12oz cans
Style:  American craft cider from west coast dessert apples with Cascade & Citra hops and rosé wine

>>This is a review of a sample can provided to Cider Says by Anyday Brands.  Although I will take care to treat it the same as any other review, there is always the potential for bias as I received it for free.  The only consideration I knowingly made was pushing this up in my cider review cue.  I love free stuff, especially cider!  Want your cider or cider-related product reviewed here?  Contact me.<<

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Availability:  online sales, to most U.S. states (all except AK, AL, DE, HI, KY, MS, OK, and UT)

Cider Description:  Our delicious Rosé cider is a masterfully blended recipe of West Coast apples, rosé wine and cascade and citra hops.  Our company is based in New York, but our rosé is crafted in the heart of the Central Coast Wine Region in Paso Robles, CA. Anyday is 85 percent crisp cider and 15 percent rosé wine with hops, creating the perfect blend of cider and rosé. Oh, and our rosé has an alcohol content of 6.9 percent (we know, nice).

Nutrition Facts:  From their website, per 12oz can – 125 calories, 6g carbs, 1g sugar.

Cidery Description:  Anyday Rosé was created by former NFL player Pat McAfee and former Barstool Sports advertising director Louis Roberts. The pair teamed up with winemakers Andrew Jones of Tin City Cider and Michael Zinke of Zinke Wines.  For more info, see here.

Price:  $32 (including shipping) for two four-packs [or less per can for higher quantities – they even sell a pack of 365 cans]
Where Bought:  n/a
Where Drank:  home
How Found:  the co-founder contacted me, Louis Roberts

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First Impression:  Medium red hue (more than I expected for being only 15% rosé).  Mild to moderate carbonation.  Smells mild, only of hops.

Tasting Notes:  Dry.  Light bodied.  Moderate tartness and acidity.  Hints of bitterness from the hops.  No tannins, funk, or sourness.  Notes of green apple, hops, citrus, and hints of floral & non-specific fruitiness.  Moderate length finish.  Low apple flavor.  Moderate sessionability and flavor intensity.  Low to moderate complexity and hops flavor.

My Opinion:  This one really grew on me.  At first I wasn’t really getting why you’d mix a hopped cider with a rosé, but by the end of the can I liked it.  Despite this being dry and hopped, which you think would limit their market a bit as not everyone likes both of those, I could see this having more appeal.  It drinks like it is a bit sweeter, likely due to that bit of fruitiness.  It was plenty easy for me to drink even though I don’t usually go for a fully dry cider.  Plus it actually had some unexpected complexity.  I did however find it interesting that their marketing emphasizes the rosé part and nearly skips over that this is hopped, as for me the hops made more of an impact on the flavor than the rosé aspect.  Maybe because rosé is so hot right now?  At $4 / can for their lowest quantity option it isn’t the cheapest, but not super expensive either.

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Notes on Shipping:  As this product is only available online, unlike most of my review ciders, receiving it through the mail was part of the standard process, so I thought I’d add a bit about that.  They ship from Paso Robles CA and use FedEx, which is awesome as they are way more alcohol-friendly than UPS.  If you won’t be home during the day to sign for it, you can have the package held at a number of location options (like FedEx shipping stores), instead of only the main UPS facility (which for me is about 45 minutes away, so a big pain).  You don’t even need to have a FedEx account to do that (through the tracking number you can manage the shipment as a guest as long as you know the address info and such).  It was packaged in a cool branded box.

All 8 cans arrived intact, although a few had small dents.  I think the packaging was average – likely sufficient in the majority of cases, but I’ve seen better.  I received several order status updates by e-mail.  Overall everything went smoothly and it was convenient.  The only drawback to only online sales that I can see is the delay between ordering and receiving, plus unlike picking it up at a store, it won’t arrive pre-chilled (most stores around me have the majority of their beers & ciders in fridge cases), except maybe in winter I guess.

Most Similar to:  a drier version of Incline Compass Rosé, which is also a hopped rosé cider, although only available in the NW

Closing Notes:  This is a unique product in that it is only sold online, seems to be targeting younger folks / Millennials (very Instagramable), and they even have a guarantee of a full refund if you don’t like the product (I can’t think of any cidery which has that in writing, although I’m sure most of them would make it right if you contacted them about being dissatisfied.  Its a nice thing to have when spending $32+ on something new.).  I’m interested to see what they will release next – whether it will be another cider, or something else, like a beer or wine.

Have you tried Anyday Rosé?  What did you think?